TikTok captivates audiences with its endless stream of short, creative videos. A critical element that makes TikTok content so engaging is the music that accompanies each clip. The right track can elevate a video, making it more memorable and shareable; for brands looking to establish a strong presence on TikTok, selecting music that aligns with their aesthetic and vibe is crucial.
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Tiktok’s commercial music library
TikTok offers a built-in commercial music library that provides a wide range of songs and sounds for creators to use in their videos. This library is an excellent starting point for brands seeking music that fits their style. The tracks are categorized by genre, mood, and popularity, making browsing and discovering new tunes easy. To access the commercial music library, click the “Add Sound” button when creating a TikTok video. From there, you can explore the various categories and preview songs before selecting one for your content. Remember that some tracks may have usage restrictions, so review the licensing details before incorporating a song into your branded videos.
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Trending sounds on tiktok
One effective strategy for choosing music that resonates with your target audience is to leverage trending sounds on TikTok. These songs or audio clips have gained popularity on the platform, often sparking viral challenges or memes. By incorporating trending sounds into your brand’s TikTok content, you can tap into the zeitgeist and increase your chances of capturing users’ attention.
To discover trending sounds, scroll through your “For You” page and take note of the songs that frequently appear in videos. You can also check out the “Trending” section in the app’s Discover tab to see which tracks are gaining traction. However, be mindful of the transient nature of trends and ensure that the music you choose aligns with your brand’s values and messaging this website.
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Collaborating with music artists
Partnering with music artists can be a powerful source of original, on-brand music for your TikTok content. By collaborating with musicians who share your brand’s aesthetic and values, you can create custom tracks that perfectly capture your desired vibe. This approach provides unique music and an opportunity for cross-promotion, as the artist can share the content with their fanbase.
- Start by researching independent artists within your niche.
- Look for musicians whose style and tone resonate with your brand identity. You can reach out to them directly via social media or through their management team to discuss a potential partnership.
- Be prepared to negotiate licensing fees and clearly define the terms of use for the custom tracks.
Choosing the right music is critical to crafting compelling TikTok content that resonates with your target audience. By exploring TikTok’s commercial music library, leveraging trending sounds, collaborating with artists, utilizing royalty-free platforms, creating original music, and encouraging user-generated content, you can find tracks that perfectly align with your brand’s aesthetic and vibe.
