Branding

Branding

What Comes First, Your Brand or even your Brand Position?

In 1927, Zenith introduced this advertising slogan: "The traditional can get into prior to the name continues." That statement is often as true today because it grew to become -- and it also assumes a considerably greater meaning once we ponder over it in broader branding terms. The reality is,...
Branding

New Branding for Acquisitions and mergers

Acquisitions and mergers always take two companies and blend them into one. Within the straight merger, the businesses are frequently similar in strength and size, while acquisitions usually involve bigger companies purchasing smaller sized sized sized ones. Nevertheless the union is created, the simple truth remains that two brands must...