In the digital age, communication is easier and more convenient, thanks to the ubiquity of mobile devices. Enterprises in various industries even use text messaging as part of their marketing strategies to get important information to customers.
Before, companies used Person-to-Person or P2P text messaging to communicate with consumers. However, many had to switch to Application-to-Person or A2P messaging. This stems from the rising number of customers and the intricacies and exorbitant expenses of P2P SMS messages. The A2P option allows messaging on a larger scale and eliminates the need for manual processes.
Still, phone numbers were initially not made for mass messaging purposes. This is why many had to use short codes, toll-free codes, and local long codes. Nevertheless, these still came with drawbacks.
For instance, short codes were quite costly, while toll-free codes had limited message sending capacity at only a few thousand messages daily. In addition, long codes that were made mainly for P2P messaging faced compliance issues when integrated into A2P messaging. Like toll-free codes, long codes also came with a limitation – they can only send one text message every second.
Consequently, the 10DLC or 10-Digit Long Code was formed to address these issues. It is a standard 10-digit phone number that is cost-effective and can support mass messaging even at higher volumes.
When companies use 10DLC, they need to register with a third-party organization known as The Campaign Registry (TCR). Moreover, as the main TCR user, a Campaign Service Provider (CSP) works with several brands to develop and disseminate text messaging campaigns.
Approved senders such as TeleMessage gives enterprise messaging solutions for A2P text messaging. It also provides secure and efficient message archiving products, such as Verizon text archiving tools. Companies needing solutions for Verizon SMS archiving can rely on TeleMessage to capture and retain mobile text messages to ensure regulatory compliance with data protection laws.
To learn more about 10DLC, see this infographic created by TeleMessage that tackles sending legitimate text messages with 10DLC approval.